Who better to answer this question than the founder of LinkedIn himself, Reid Hoffman, in this short 3 minute video (starting at 17:26):

Ideas on what to do after watching this video:

• View Reid’s LinkedIn profile to see what stands out about his profile, other than its length
• Have students find the marketing terms to avoid in a LinkedIn profile (this infographic does the trick)
• Complete this NGPF Project: Create Your Own LinkedIn Profile

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.