Oct 22, 2025

Question of the Day: How much are Americans expected to spend in total this Halloween? How much per person?

Hint: Halloween spending has doubled over the last 10 years!

 

Answer: $13.1 billion = $114 per person

 

 

Questions:

  •  Is the average person spending more or less than you expected?
  • What purchases do you think make up most of that spending?
  • Would you create a savings goal specifically for holiday expenses? Why or why not?

 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

 

Behind the Numbers (National Retail Federation):

"Per-person spending has reached a record high of $114.45, nearly $11 more than last year and up from the previous record of $108.24 in 2023.

Like last year, consumers continue to gravitate toward early shopping. Nearly half of consumers (49%) began shopping in September or earlier, a slight increase from 47% the year prior. Leading reasons consumers are shopping early are because they are looking forward to fall (44%), Halloween is one of their favorite holidays (37%), they do not want to miss out on desired items (33%), and they want to avoid the stress of last-minute shopping (33%)."

 

About the Author

Kathryn Dawson

Kathryn (she/her) is excited to join the NGPF team after 9 years of experience in education as a mentor, tutor, and special education teacher. She is a graduate of Cornell University with a degree in policy analysis and management and has a master's degree in education from Brooklyn College. Kathryn is looking forward to bringing her passion for accessibility and educational justice into curriculum design at NGPF. During her free time, Kathryn loves embarking on cooking projects, walking around her Seattle neighborhood with her dog, or lounging in a hammock with a book.

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