Sep 23, 2026

Question of the Day: Can you name one of the five most valuable NFL franchises?

Football season is upon us again! Let's kick off with the highest-valued teams...


Answer:

  1. Dallas Cowboys - $15.5B
  2. Los Angeles Rams - $12.7B
  3. New York Giants - $12B
  4. New England Patriots - $10.4B
  5. New York Jets - $10.35B

 


Questions:

  1. What factors do you think drive the value of a sports franchise? 
  2. Do you or your friends spend money to support your favorite teams? What types of things can you/do you purchase?
  3. One of the reasons that franchises are worth so much has to do with their latest TV/Cable/Streaming contracts. 
    1. Raise your hand if you watched a sporting event in the last week.
    2. What sport was it and who was playing?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

 


Behind the numbers (Sportico):

"2026 Valuation: The sum of the enterprise value of an NFL franchise combined with the value of team-related businesses and real estate holdings.

Team Value: NFL franchise valuation, derived from metrics by which football-team transactions occur, including aggregating local and national revenues and factoring in a team-specific multiplier. This represents the market value of the team itself, excluding related businesses held by its owners. It includes the value of each franchise’s 3.13% interest in the league’s properties, including NFL Films, NFL RedZone, 32 Equity (the private equity investment vehicle established by the NFL in 2013) and its digital platforms, which are acquired/dispossessed in tandem with the sale of a team."

 

About the Author

Kathryn Dawson

Kathryn (she/her) is excited to join the NGPF team after 9 years of experience in education as a mentor, tutor, and special education teacher. She is a graduate of Cornell University with a degree in policy analysis and management and has a master's degree in education from Brooklyn College. Kathryn is looking forward to bringing her passion for accessibility and educational justice into curriculum design at NGPF. During her free time, Kathryn loves embarking on cooking projects, walking around her Seattle neighborhood with her dog, or lounging in a hammock with a book.

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