Oct 06, 2021

Question of the Day: What matters most to teens when making a clothing purchase: Brand, Price or Quality?

Answer: 

Note: Teens ranked on 1-5 score with 1 being the most important. 

Questions:

  • Which of these factors matter most to you when making a clothing purchase? Why? 
  • Would you have given a different answer if you were asked this question 5 years ago? 
  • How would your answer change if considering a food purchase instead of clothing? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Piper Sandler Teen Study p.76):

We asked teens to rank what matters most to them when making a clothing purchase. Quality received the highest average score at 1.8. 

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Clothing is one of the largest budget items for teens. How much does the typical American household spend on clothing and other items? This Data Crunch has the answers. 

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About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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