May 03, 2023

Question of the Day [AAPI Heritage Month]: What kind of food truck run by Roy Choi is considered to have started the gourmet food truck trend?

The age-old question: where's the beef?! Chef Roy Choi has a tasty answer.

Answer: Korean-Mexican Fusion

Image of Roy ChoiPhoto: KogiBBQ.com

 Questions:

  • If a food truck was to open in your area, what kind of food do you think it would have to serve to be successful? Explain why.
  • What do you think would be the benefits of operating a food truck? What would be some of the difficulties?
  • Your friend is an amazing chef and wants to open a restaurant, but they don’t have the money. How would you go about convincing them to open a food truck first? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Kogi):

"Roy Choi was born in Seoul, Korea and raised in Los Angeles, California. Choi is known as one of the architects of the modern food truck movement through Kogi BBQ by merging food and social media with community and honoring the street food culture that laid the path before him..."

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Here are more AAPI Heritage Month resources on the NGPF Website!

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Looking for more resources focused on entrepreneurship? Check out NGPF's Entrepreneurship unit page with many resources to choose from. 

About the Author

Ryan Wood

Ryan grew up with and maintains a love for learning. He graduated from the University of Wisconsin-Green Bay with a degree in Business Administration and worked in sports marketing for a number of years. After living in Texas, Colorado, Tennessee, and Minnesota, the call of education eventually brought Ryan back to his home state of Wisconsin where he was a Business and Marketing teacher for three years. In his free time he likes to spend time with his wife and daughter, play basketball, read, and go fishing. Now with NGPF, Ryan is excited to help teachers lead the most important course their students will ever take.

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